FICO

Product Marketing Manager – Market Insights

Posted on: 13 Nov 2024

San Jose, CA

Job Description

"AI is a fast-moving industry with huge potential for scale, and yet there is also a lot of hype. This role is responsible for conducting market analysis and technical research on market needs and emerging innovations to cut through the noise, and then driving the organization to capitalize on these opportunities. This will also involve playing a lead role in guiding the naming and packaging of our offerings to set up the organization (and our software partners) for success with elegantly written marketing content and collateral that supports these new offerings.

We’re looking for smart and motivated people who have a passion to be part of this red-hot decision intelligence space and comfort with technology and complex topics. Both FICO’s business and AI are complex and technical problem domains and so this means there will be a lot to get up to speed on, but we have experts on the team who will mentor you and serve as subject matter experts to guide you in your learning and professional development as you develop technical proficiency and eventually grow to achieve excellence.

You must have a desire to strive in an environment of independently driven, constant learning and have the intellectual honestly and confidence to understand the difference between when you “know” and when you “think you know” something. You will also need a keen intuition on how to make complex things simple without losing the essence that makes it all work." - Hiring Manager

The Opportunity

Perform technical market research involving a variety of research methods (surveys, SME interviews, focus groups, industry analyst briefings, competitive research, reading academic journal papers, etc.) and summarize the results into high-impact customer and sales facing content.

Lead the naming and branding process we use to align the customer facing names of new, complex and esoteric software and AI offerings that fit into our multi-layered capability organization system.  Over time, you’ll develop into owning and modernizing the organization system in it’s next generation.

Working with our partner organization to scale our market insights and naming to set up our partners for success and create excitement for new partner offerings that fill the areas of market need and new trends we identify.

Writing! Logophiles wanted. Much of what we do requires some intellectual horsepower, and the patience and persistence needed to understand esoteric topics, build a working knowledge of it, and then write about it in a way that is easily understood by a larger audience and quickly communicates to the reader on why they should care.

Ensures that content you create is fully “launched” both inside and outside FICO to maximize its impact. This requires excellent communication (written, verbal and visual), the ability to provide informal or formal training, evangelization, and diligent follow-up with stakeholders to ensure the organization is aware of and actively consumes these materials in their campaigns and sales processes.

Systems thinking and creativity. We work in a complex problem space that will require you to understand the people, process and technology at FICO and how it all fits together. It will also require you to invent new ideas and new approaches to “get things done” within the FICO culture, as well as strong project management to see things through to completion.

A desire to learn from our more senior marketers and technical experts. We have smart folks who are happy to help get you unstuck, to serve as subject matter experts, a sounding board, and mentor and coach you on your journey.

What We're Seeking

Some level of product, platform or solution experience with a technology company. This might be in product marketing, but could also be in related areas such as product management, professional services, data science, architecture, technical writing, UX, sales, or other role.

BA/BS in a related field with bonus points for a master’s degree. The major is less important to us than is your ability to tell a good story about how your education and knowledge has shaped how you approach solving problems and will enable you to be successful here.

An example of a research or naming project that you led or contributed to.

Loves hands-on technical work and is a “doer” with a track record of producing results.

Extra Credit: #favorite marketing journal, blog, technical resource or book on your resume.

Our Offer to You

An inclusive culture strongly reflecting our core values:  Act Like an Owner, Delight Our Customers and Earn the Respect of Others.

The opportunity to make an impact and develop professionally by leveraging your unique strengths and participating in valuable learning experiences.

Highly competitive compensation, benefits and rewards programs that encourage you to bring your best every day and be recognized for doing so.

An engaging, people-first work environment offering work/life balance, employee resource groups, and social events to promote interaction and camaraderie.

The targeted base pay range for this role is: $112,000 to $176,000 with this range reflecting differences in candidate knowledge, skills and experience.
 

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FICO

San Jose, CA

FICO at a Glance

FICO’s groundbreaking use of Big Data and mathematical algorithms to predict consumer behavior has transformed entire industries. The company provides analytics software and tools used across multiple industries to manage risk, fight fraud, build more profitable customer relationships, optimize operations and meet strict government regulations. Many of our products reach industry-wide adoption — such as the FICO® Score, the standard measure of consumer credit risk in the United States. FICO solutions leverage open-source standards and cloud computing to maximize flexibility, speed deployment and reduce costs. The company also helps millions of people manage their personal credit health.

Founded in 1956, FICO introduced analytic solutions such as credit scoring that have made credit more widely available, not just in the United States but around the world. We have pioneered the development and application of critical technologies behind decision management. These include predictive analytics, business rules management and optimization. We use these technologies to help businesses improve the precision, consistency and agility of their complex, high–volume decisions.

A Global Presence

FICO has offices throughout the world serving industries including financial services, health care, insurance, automotive, public sector, retail, pharmaceuticals, telecommunications, travel and hospitality, media and entertainment, high tech and utilities.

Fortune 500 Clients

FICO clients include more than half of the top 100 banks in the world, more than 600 personal and commercial line insurers in North America and Europe including the top 10 US personal lines insurers, 400+ retailers and general merchandisers, including one-third of the top 100 U.S. retailers, 95 of the 100 largest financial institutions in the U.S., and all the 100 largest U.S. credit card issuers and more.

  • Industry
    Banking/Financial Services
  • No. of Employees
    3,400+
  • Jobs Posted
    152

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