Advertising Operations Manager
Posted on: 18 Oct 2024
New York, NY
Job Description
Advertising Operations Manager – Denver, CO or New York, NY
Are you ready to lead a new initiative to establish advertising operations within a global financial services company? Are you interested in joining a globally diverse organization where our unique contributions are recognized and celebrated, allowing each of us to thrive? Then it’s time to join Western Union as an Advertising Operations Manager.
Western Union powers your pursuit.
In this role, you will be responsible for managing technical and operational aspects of advertising campaigns across digital and retail channels, including overseeing setup, execution, and optimization of ad campaigns. It requires close cross-functional collaboration to ensure seamless campaign execution and delivery.
Role Responsibilities
Grow owned and operated channel capacity and fill rate while developing high-yield, high-quality onsite placements, and offsite extension channel.
Leverage historical data and research trends to prepare high fidelity inventory availability forecasts for onsite video and display campaigns.
Track inventory contextually and how inventory can be adapted to fit shifting demand.
Work closely with cross-functional teams to be able to understand complex inventory, reporting, and workflow needs.
Deliver cross channel media campaigns across platforms and partners
Help grow the team
Stay up to date with the latest ad technology trends and advancements, and actively manage ad tech vendors and partners to ensure smooth campaign execution.
Role Requirements
5+ years of direct experience in an advertising operations role.
Bachelor’s degree or equivalent experience in business, marketing, or a related field.
Experience driving incremental revenue by using 1st party data to target 3rd party inventory.
In-depth knowledge of digital advertising channels including programmatic platforms.
Expert consumer of analytical tools and statistical models, with ability to translate into business and go-to-market strategies.
High proficiency with GAM/DFP, SSPs (e.g., Google Ad, Index Exchange), Excel, SQL, and data-visualization and reporting platforms as well as SFDC.
Working knowledge of DSPs (e.g., DV360, TTD).
Knowledge or experience with Digital Out-of-Home channels (DOOH) is a plus.
Experience with program management and leading day-to-day operations of a media business.
Western Union
Rochester, NY
We are a global leader in cross-border, cross-currency money movement. From small businesses and global corporations, to families near and far away, to NGOs in the most remote communities on Earth, Western Union helps people and businesses move money - to help grow economies and realize a better world. In 2018, we completed more than 800 million transactions for our consumer and business clients. We continue to innovate, developing new ways to send money through digital, mobile, and retail channels, with an array of convenient pay-out options to meet business and consumer needs.
We are a business centered on the needs of our customers, and over the years, we’ve invested and innovated to provide consumers and businesses with even more choices – in products, in services, and in how and where they can access Western Union when moving money across borders.
We move money for better, enabling individuals, families and friends to securely and seamlessly transfer money in the ways that are most convenient for them, whether that is walking into a retail location or using our Western Union website or app to move money in minutes.
Our customers use our services to send money to family members in nearly every part of the world, to provide support, recognize a special occasion, and enable entrepreneurship or education.
As businesses have a growing need to move money around the globe and transact in different currencies, we’ve answered these needs with Western Union Business Solutions to help navigate the global economy, including solutions for International Payments, Risk Management, and Cash Management Solutions. We offer a wide range of industry-specific solutions that today help over 50,000 clients including financial institutions, educational institutions, NGOs, and small/medium sized businesses needing to make cross-border payments.
-
IndustryBanking/Financial Services
-
No. of Employees12,000
-
Website
-
Jobs Posted235
