Job Description

At Lyft, our mission is to improve people’s lives with the world’s best transportation. To do this, we start with our own community by creating an open, inclusive, and diverse organization.

The Lifecycle Growth Marketing team engages with millions of Lyft riders and drivers to drive preference and usage of Lyft. The team runs hundreds of acquisition, engagement, retention and resurrection experiments every year across email, push notifications, SMS and in-app messaging surfaces. 

We are data-driven in everything we do. We test and measure all of our communications and tailor experiences to be personalized and contextual by audience segment. 

In this role, you will work closely with Product, Engineering, Analytics, Data Science, and Marketing Operations to communicate driver incentives and earnings opportunities, and you will own and optimize always-on scaled incentive touchpoints targeting active drivers.

Responsibilities:

Develop lifecycle marketing, always-on campaigns across email, push notification, SMS and in-app channels to increase frequency, reduce churn and improve retention
Create and own an experimentation roadmap to execute a rigorous testing agenda, validate hypotheses and scale effective messaging interventions
Define experiment setup (targeting, timing, channel strategy, duration, primary metrics)
Write creative briefs and work with creative teams to design campaign assets
Engage cross-functionally with Product, Engineering, Legal, Data Science and Creative to meet ambitious growth targets and to increase campaign performance through better tooling, automation and personalization
Measure and report on the impact of projects, and collaborate to scale efficient levers

Experience:

5+ years in growth or marketing, with demonstrated experience creating and analyzing owned channel lifecycle marketing campaigns (email, push, in-app messaging)
Experimentation experience, with a proven track record of designing and executing a testing roadmap
Data-led decision making and analytical skills - proficiency with SQL is a must. You are expected to write and interpret queries and use data to identify opportunities for experimentation and optimization. 
Experience using monetary incentives to drive business impact and influence behavior
Experience working with CRM and marketing automation technologies
Creative and empathetic thinker; you always think customer first
Proven ability to work effectively with cross-functional teams
You thrive in fast-paced environments and can adapt quickly to shifting priorities

Benefits:

Great medical, dental, and vision insurance options
Mental health benefits
Family building benefits
In addition to 12 observed holidays, salaried team members have unlimited paid time off, hourly team members have 15 days paid time off
401(k) plan to help save for your future
18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
Pre-tax commuter benefits
Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program