AutoNation

BMW Genius - Product Specialist

Posted on: 21 Jun 2023

Houston, TX

Job Description

GENERAL SUMMARY                         

We are seeking a BMW Genius with an affinity for technology and passion for delivering exceptional customer service. The BMW Genius is responsible for delivering comprehensive product information throughout the sales and aftersales processes. Our dealership seeks individuals with creativity to provide “world class” customer-oriented support. We will provide everything else - including the most professional sales and customer-oriented training that is available.

The right individual will be a self-starter, with a track record of success in delivering customer satisfaction while maintaining attention to detail. Quality and passion are what sets us apart from our competition. Our employees are our strongest asset and have contributed to the continued success of our organization.

DUTIES AND RESPONSIBILITIES:

Principal Duties and Responsibilities:

Provides comprehensive product information throughout the sales process, including vehicle configuration, product presentation, test drive, delivery/handover and customer service after purchase
Supports the client advisor in product related tasks and activities
Greets customers in the sales and service departments and introduces BMW Genius services
Provides extensive and customer oriented product experience and explains complex features based on customers’ actual needs
Utilizes app and web based systems to help facilitate the sales process, optimize customer satisfaction, and ensure consistent delivery execution
Provides transparent product information to Genius community, sales representatives and Contact Information Centers (CIC)
Fully explains the application and benefits of vehicle features in both the sales and service environments
Maintains constant communication with the designated sales personnel at the dealership on scheduled appointments, vehicle deliveries and any scheduling changes
Arrives at scheduled appointments in a timely manner and maintains communication with clients regarding any changes to scheduled time
Acquires and maintains total product knowledge on all vehicles and understands competitors’ vehicle features, benefits, and potential shortcomings
Keeps clients, sales, and service staff abreast of new products, features, accessories, etc., and their benefits
Achieves management assigned client satisfaction objectives and follows up with new owners to ensure satisfaction with their delivery process
Maintains high ethical standards and a professional appearance at all times 

Additional Duties and Responsibilities:

Demonstrates passion about the BMW brand and our products
Is confident in using new digital tools (tablets, social media, etc.) with emphasis on utilization of BMW NA produced applications

Responsible for other duties as assigned and/or required by business need.

SKILL REQUIREMENTS

Skills required to perform principal/additional duties and responsibilities:

Achieving High Standards focuses on ensuring customer satisfaction, accomplishing results, getting details right, and displaying professionalism and integrity.  This involves anticipating customer needs and seeking solutions to satisfy customers, achieving or exceeding sales and service goals, showing concern for all aspects of the job no matter how big or small, following ethical standards set by the company, and acting in a professional manner.

Working Effectively with Others focuses on teamwork, listening, speaking, and writing effectively, and using these communication skills to influence customers to ask probing questions about potential problems and needs.  This includes being aware of the impact of one’s own behavior on others and subsequently using appropriate communication styles.

Handling Pressure focuses on adapting to change, maintaining composure, resolving conflicts and multi-tasking.  This includes changing work priorities or procedures in response to changing conditions and multiple work demands, maintaining performance under stress or opposition, remaining sensitive to time deadlines, keeping a positive and professional demeanor, analyzing all viewpoints objectively, and shifting between two or more activities while maintaining high levels of quality.

Managing Complexity focuses on planning and prioritizing, analyzing problems, and making decisions.  This includes accomplishing goals and meeting deadlines that support delivery of vehicles, customer handling, and business growth; recognizing problems; and determining relationships between “cause” and “effect.”

Applying the Basics focuses on referencing written information, applying basic language and math skills, using computer and technical systems, tablet applications, completing forms, and learning new procedures.  This includes using computer and tablet application systems to access and input information, learning new information, and completing repair orders or other forms according to the specifications of the dealership.

Understanding and Using Business Knowledge focuses on applying general sales knowledge and using knowledge of dealership operations.  This includes understanding general non-technical areas associated with automotive selling/leasing/financing, willingness to increase knowledge in order to ensure customer satisfaction and owner loyalty, and using skills to carry out company policies and build customer loyalty.

EDUCATION/CERTIFICATION REQUIREMENTS

Education, training and/or state/national certifications should clearly demonstrate the possession of the knowledge and skills stated above. 

College preferred
Valid Driver’s license preferred

EXPERIENCE

1 year in an upscale, retail or customer-centric environment preferred
Hospitality, technical customer support and/or consumer electronic experience is a plus

PHYSICAL REQUIREMENTS:             

Moving about the dealership
Using computer and tablets to look up information
Utilizing physical and manual dexterity
Driving a vehicle
Using equipment consistent with industry standards

WORKING CONDITIONS:

BMW showroom
BMW parking lot
Off-site inventory lots
Able to withstand outdoor weather

AutoNation

Fort Lauderdale, FL

AutoNation, Inc., through its subsidiaries, operates as an automotive retailer in the United States. The company operates through three segments: Domestic, Import, and Premium Luxury. It offers a range of automotive products and services, including new and used vehicles; and parts and services, such as automotive repair and maintenance, and wholesale parts and collision services.

The company also provides automotive finance and insurance products comprising vehicle services and other protection products, as well as arranges finance for vehicle purchases through third-party finance sources. As of December 31, 2018, it owned and operated 326 new vehicle franchises from 239 stores located primarily in metropolitan markets in the Sunbelt region. The company was founded in 1991 and is headquartered in Fort Lauderdale, Florida.

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