Job Description

Summary

As a member of the Demand Generation team, the Senior Campaign Manager is responsible for pipeline generation, integrated campaign strategy, project management, and empowering the team to execute. This role will work cross-functionally with product marketing, the sales organization, and the Workiva ecosystem to design campaigns that deliver on our shared objectives. The ideal candidate is data-driven and has a thorough understanding of how digital and offline channels and tactics align to each stage of the buyer's journey.

Responsibilities

Build strategic campaigns to meet pipeline goals for new and existing business with a focus on market segments, target accounts and buying groups.
Coordinate, scope, and identify resources needed to execute marketing programs to drive awareness, generate conversions, and create pipeline.
Oversee and coordinate the marketing calendar of campaigns, programs, and events to ensure operational alignment and efficiency.
Manage campaign budget and ensure proper ROI to deliver on goals.
Test and measure campaign strategies to optimize performance and improve results.
Use data to stay hyper-focused on ROI. Monitor campaign performance daily to make data-backed adjustments.
Work closely with SDRs and the broader sales organization to ensure proper alignment on campaigns.
Lead cross-functional collaboration on strategy and guide timely delivery of associated tactical work.
Regularly seek input on plans and share results with key stakeholders such as product marketing, digital, marketing operations content, creative, partner marketing, sales and others.
Serve as a consultant in the development and repurposing of content, creative and assets needed for campaigns and deliver promotional plans associated with the programs.
Leverage messaging frameworks, brand narrative and other materials to write email and advertising copy that converts.

What You'll Need

Education

Undergraduate Degree or equivalent combination of education and experience in a related field.
Related field may be marketing, advertising or communications

Experience

5+ years in B2B marketing with a strong emphasis on demand generation.
SaaS experience preferred
Extensive experience in creating and executing integrated campaigns, with a demonstrated track record of meeting or exceeding pipeline and bookings goals.

Skills

Consistent track record of launching and managing goal-achieving marketing campaigns using channels such as SEM/SEO, social, 3rd party advertising, field events, webinars, email, social and more.
Highly strategic, consultative player who can plan (think) and execute (do).
Ability to think outside of the box and innovate on the art of marketing to achieve results.
Strong project management skills and ability to use data to guide decision-making and resource allocation.
Proactive, hard worker able to navigate fast-paced environment while still providing attention to detail and remain conscientious under pressure.
Ability to articulate and present plans to leadership, sales and large groups at Workiva.
Expertise in understanding and interpreting data, and ability to make recommendations and informed decisions from that data.
Comfortable managing multiple assignments with competing priorities and tight deadlines.
Experience working with a global digital team in a hyper-growth B2B technology company preferred
Experience with Marketo and Salesforce, highly preferred.

Travel

Up to 30%

Working Conditions & Physical Requirements

Reliable internet access for any period of time working remotely, not in a Workiva office.
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