Franklin Templeton Investments

Content Writer/Product Specialist - Asset Management

Posted on: 6 Feb 2022

New York, New York

Job Description

What is the Content Team responsible for?

The Content Team is a global group of writers and product specialists with responsibility for driving quality of proposal content by leading the process of sourcing, writing, editing, and maintaining standard responses held in the firm’s broader Business Development and Client Reporting Group’s content library.  The team works closely with business partners across the firm to develop and maintain high-quality, compelling centralized language that conveys consistent messaging and a strong competitive advantage.

What are the Content Writer/Product Specialist’s key responsibilities?

Lead content creation and maintenance for sections of the content library, covering alternatives and solutions, as well as other asset classes and firm topics when required.

Conduct regular and ad hoc content reviews, including analyzing, editing, and proofreading content in accordance with review schedules, ensuring accuracy and consistency with product marketing initiatives, investment strategy team input, and house styles.

Provide product expertise and customization for multi-asset and alternatives SIMs in support of RFP, DDQ and Consultant Database Services asset gathering/retention efforts, and other corporate announcements by assessing impact to existing content, and implementing changes in an efficient and timely manner, communicating key content additions and updates to the broader group.

Partner with experts across the firm on new language development, for example new product launches, marketing refreshes and platform evolution.

Collaborate with RFP, Due Diligence, Consultant Data Services and Marketing teams to ensure significant edits to library content are captured.

Assume responsibility for database administration on assigned content sections, ensuring accuracy and reasonableness of metadata and consistency of approach.

What ideal qualifications, skills and experience would help someone to be successful? 

7-10+ years of writing experience in an asset management environment with expertise covering liquid alternatives, real assets, and/or multi-asset solutions. Private markets experience highly desirable

University degree or equivalent knowledge and experience; MBA/CFA desirable

Demonstrated experience in researching and writing product and corporate-level material in a global asset management environment, with full responsibility for editorial components of projects; distribution background or participation in asset gathering process advantageous

Team player capable of building and maintaining strong working relationships and interacting professionally at all levels of seniority and across cultures

Meticulous attention to detail and keen eye for consistency and accuracy

Strong verbal and written communication skills, plus strong proofreading skills.

Flexible and adaptable, with exceptional multi-tasking, time management, project management and organizational skills, and demonstrated ability to adjust to changes in workflow and succeed in a fast-paced environment

Familiarity with proposal software (or ability to master quickly), advanced Microsoft Office skills, particularly MS Word and PowerPoint

Franklin Templeton Investments

San Mateo, CA

Franklin Templeton Investments has grown from being recognized as one of the best small companies in America to being considered a premier global investment management organization. We offer clients a valuable perspective shaped by our seven decades of experience, investment expertise and growing global reach. The company was founded in 1947 in New York by Rupert H. Johnson, Sr., who ran a successful retail brokerage firm from an office on Wall Street. He named the company for US founding father Benjamin Franklin because Franklin epitomized the ideas of frugality and prudence when it came to saving and investing. The company's first line of mutual funds, Franklin Custodian Funds, was a series of conservatively managed equity and bond funds designed to appeal to most investors.

We have the strength that comes with size. And the insight that comes from seven decades of investing experience.

We maintain a long-term perspective in everything we do and run our business with the same level of discipline we apply to asset management. As a result, our credit ratings are among the highest in the industry.

Our business is diversified by client type and geography. In fact, over 50% of our sales are derived from outside the U.S4. We also maintain substantial liquid cash and investments which give us the flexibility to invest in ongoing innovation for our customers.

We believe these characteristics make us an ideal long-term partner in asset management.

Our strategies are managed by specialized investment teams comprised of more than 600 investment experts around the globe1. These teams are supported by an independent risk management group to ensure investment risks are optimized – not simply minimized.

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