Job Description

Job Description

The Senior Marketing Manager is a top-level marketing expert that manages/leads development and/or execution of marketing large scope plans/programs/projects/strategies by designing and delivering complex marketing solutions/insights consistent with TD’s marketing standards and strategies, in support of business results, customer engagement and experience.

Requirements

Must be eligible for employment under regulatory standards applicable to the position.

Depth & Scope:

Oversees multiple and/or complex marketing projects/programs/strategies that may impact several businesses/product lines
Recognized as top-level marketing expert within the organization and requires significant in-depth and/or breadth of expertise in a complex field and knowledge of broader related areas
Role requires substantial integration of projects/programs involving significant scope, strategic impact and complexity
Role requires substantial relationship management breadth and influence in leading strategic initiatives, planning and/or integrating executional activities
Typically leads or contributes on projects of significant scope, strategic impact and complexity
Senior specialist providing advisory services to executives, business segment leaders and governs the requirements for own work
Integrates knowledge of the enterprise function’s or business segment’s overarching strategy in leading program design, policy formulation or operating standards within one or more areas of expertise
Anticipates emerging business trends and regulatory/risk issues as a basis for recommending large-scale product, technical, functional or operations improvements
Serves as a source of expert advice to senior management in field of specialty; may lead team(s) of related specialists/experts
Advises on execution strategy and leads the development and deployment of functional programs or initiatives within their own field or across multiple specialties
Solves unique and ambiguous problems with broad impact; typically oversees standards, controls and operating methods that have significant financial and operational impact within the context of their own field
Requires innovative thinking to develop new solutions
Impacts the technical or functional direction and resource allocation of part of an enterprise function or business segment
Works within general policies and industry guidelines
Engages stakeholders to take action; serves as a source of expert advice, influences change; frames information in a broader organizational context
Provides leadership guidance, makes recommendations and collaborates with business to ensure solutions meet the business needs on a complex project or program
Identifies and leads problem resolution for project/program complex requirements related issues at all levels

Qualifications

Education & Experience:

Undergraduate degree or relevant professional certifications, designations, or equivalent required
10+ years relevant experience
Advanced knowledge of multiple marketing disciplines, strategy development, consulting principles, lines of businesses supported, banking industry, and product/customer markets
Advanced knowledge of customer and brand research techniques and ability to develop analyses and insights that will drive customer strategy formation and business decisions
Knowledge of current and emerging competitor and market trends
Knowledge of risk management environment, standards and regulations
Ability to manage a budget and work within the constraints of that budget
Ability to contribute to strategic direction of the function and provide advice to senior leadership
Ability to establish goals and objectives that support the strategic plan
Skill in mentoring, coaching and performance management
Advanced ability to lead, plan, implement and evaluate program/project activities to ensure completion of initiatives
Ability to exercise sound judgement in making decisions
Ability to make an impact, influence and achieve results with effective negotiation, problem-solving and communication skills
Ability to work collaboratively and build relationships across teams and functions
Skill in using analytical software tools, data analysis methods and reporting techniques
Skill in using computer applications including MS Office
Ability to analyze, organize and prioritize work while meeting multiple deadlines
Ability to work successfully as a member of a team and independently
Ability to handle confidential information with discretion