Job Description

Job Summary:

Under the supervision of the Marketing Automation Manager, this position is responsible for translating business demands and marketing strategies into automation processes, applying best practices and improving marketing productivity. This professional will also be co-responsible for data management and flow between the marketing automation platform and the CRM, besides other data pools. The specialist will also use marketing automation features and tools available to manage and uncover managing and uncovering analytics to drive business results and constantly refine corporate marketing activities.

Job Description:

Key Responsibilities:

Work closely with the Marketing Automation Manager to support the Marketo infrastructure and architecture to achieve outstanding campaign execution, reporting, and analytics

Ensure seamless data strategy, data flow, and integrations between Bizible, Marketo, and Microsoft Dynamics/ data pools

Own the multi-attribution model and develop a method for refinement and optimization for lead generation and customer nurturing

Work on end-to-end data strategy and business requirements for marketing automation and align data model and reporting needs

Optimize marketing automation and processes by applying best practices to our marketing automation platform instances

Implement lead-to-sales funnel automation processes, policies, workflows, marketing programs and KPIs

Define and execute improvements to enhance productivity, conversion rates, programs/campaign ROI and sales growth

Work closely with internal clients to develop a closed-loop feedback process that provides insight into the effectiveness of marketing processes

Regularly interface with cross-functional teams on enterprise-level projects and issues

Support the rollout of campaigns to align marketing and sales initiatives, ensuring that sales and marketing are generating sufficient lead and pipeline generation

Serve as a subject matter expert on our systems and data flows and seek out industry best practices and proactively incorporate relevant ideas

Build and continuously monitor daily/weekly/quarterly reporting of database KPIs, including campaign performance (email / advertising / program effectiveness, leads to goal), company’s pipeline and revenue attribution

Optimize and recommend improvements to marketing technology stack including overall plan for utilization and regular health checks on performance and effectiveness

Review results of campaigns and work with the respective campaign owners to identify beneficial improvements

Competencies:

Email Marketing – Extensive Experience

Multi-channel Marketing Automation – Extensive Experience

A/B Testing – Extensive Experience

Marketing Automation Design and Implementation – Extensive Experience

Key Performance Indicators –Extensive Experience

Planning, Tactical, Strategic – Extensive Experience

Qualifications:

Minimum Qualifications:

Bachelor’s degree in Marketing, Business or related field with at least 2 years of digital analytics, buyer, automation and/or marketing experience

Preferred Qualifications:

Extensive experience using a Marketing Automation tool

Extensive experience with Microsoft Excel and other Microsoft Office applications

Good knowledge of CRM (preferably Microsoft Dynamics) and its relationship with Marketing Automation Platform

Proactively seeks out solutions and is excited to bring new approaches to the organization

Takes initiative from concept to implementation

Ability to think critically and make optimization decisions based on data

Understanding of demand generation and the lead-to-sales funnel

Education:

Bachelors: Business Communications (Required), Bachelors: Marketing (Required)

Work Experience:

Marketing

Job Opening ID:

00408329 Marketing Automation Specialist (Remote) (Open)

“This job description has been designed to indicate the general nature and level of work performed by

employees within this classification. It is not designed to contain or be interpreted as a comprehensive

inventory of all duties, responsibilities and qualifications required of employees assigned to this job.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.

The requirements are representative of the knowledge, skill, and/or ability required. Reasonable

accommodations may be made to enable individuals with disabilities to perform the essential functions.”