PAID SEARCH SPECIALIST
Posted on: 24 Oct 2021
West Chester, PA
Job Description
Who We Are
QVC& HSN are the world's leading video and ecommerce retailers, offering a curated collection of desirable brands to millions of customers around the globe each day through broadcast, Internet, and mobile sales platforms. Our Paid Search Marketing team is a close, small group of analytically-minded team members who use data to understand our customers and their behaviors, and turn that understanding into actionable initiatives.
Your Impact
Strategically manage, and optimize SEM Text/Shopping campaigns (Google & Bing).
Analyze trends and performance within large data sets. Take actions to enhance program performance.
Report on channel performance on a daily basis and prepare forecasts for account and campaign expenditure.
Closely monitor performance and spend levels. Make adjustments as needed.
Support new customer acquisition/retention strategy and maintain refreshed audience lists.
Implement SKU/ Keyword level bidding, ad group modifiers, and campaign budgets to hit portfolio KPI goals.
Manage the use of scripts and bid rules for account optimization.
Regularly run health checks for optimal account structure performance.
Maintain and utilize vendor relationships to help maximize performance.
Support and collaborate across the SEM team (Paid Search and CSE’s/PLA’s).
What You Bring
Bachelor’s degree in Business, Marketing or related field or equivalent experience
1+ years of experience with hands-on Search performance management.
Experience with Google Analytics/Acoustic is strongly preferred.
Demonstrated experience with data visualization tools – Tableau
Advance level expertise in Microsoft Excel, and experience working with large data sets across multiple spreadsheets.
History of managing and prioritizing daily budgets across multiple accounts/campaigns.
Understanding of how to drive KPIs and optimize to business goals.
Experience with AdWords Editor and Bing Editor.
High analytical aptitude and technical understanding.
Resilient work-ethic with a can-do-attitude in the face of new challenges.
Qurate Retail Group
Chester, PA
Qurate Retail, Inc. is comprised of eight leading retail brands – QVC®, HSN®, Zulily®, Ballard Designs®, Frontgate®, Garnet Hill®, Grandin Road®, and RyllaceTM (collectively, “Qurate Retail GroupSM”) – all dedicated to providing a Third Way to Shop®, beyond transactional ecommerce or traditional brick-and-mortar stores. Globally, Qurate Retail Group is #1 in video commerce, reaching approximately 380 million homes worldwide via 15 television networks and multiple ecommerce sites, social pages, mobile apps, print catalogs, and in-store destinations. In addition, Qurate Retail Group is among the top 10 ecommerce retailers in North America (according to Internet Retailer) and is a leader in mobile commerce and social commerce. Qurate Retail, Inc. also holds various minority interests and green energy investments.
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IndustryMedia/Entertainment
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No. of Employees28,255+
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Jobs Posted1009
