Job Description

Where you fit in -

The Media Specialist will be part of a newly created brand team under the Team Lead that will be responsible for planning and implementing marketing plans to recruit and retain consumers. In addition to the Media Specialist, the brand team will include an associate brand manager, promotions manager, and a customer service manager and work collaboratively across Field Marketing and Marketing Operations. 

While this role will be an individual contributor, the cross-functional collaboration will be critical to ensuring that an integrated, holistic marketing plan is developed as media is just one slice of the pie.  The Media Specialist will have direct accountability for the National advertising budget to ensure funds are managed and utilized effectively and efficiently.

What’s the role -

The Media Specialist is responsible for developing, executing, managing, and measuring paid media campaigns for Jiffy Lube across both online and offline platforms.  Key responsibilities include, but are not limited to:

Day-to-day managing of the media agencies to execute against the national media plan

Evaluating performance metrics and analyzing media results to optimize future plans

Leading annual media planning in coordination with the brand team and the greater integrated marketing council

Partnering with the Field Marketing Team to localize and optimize the national plans for franchisees usage

Supporting the Digital Marketing Manager in SEO execution, including audits and blog content

Managing strategies and developing content for website/microsites while working closely with technology team to ensure data privacy and regulatory requirements are managed accordingly

Identifying new technologies and platforms to test and learn

What we need from you -

The Media Specialist must have a strong grasp of both traditional and non-traditional media channels, experience in building effective media campaigns and a clear understanding of how consumers engage with media. 

Additional requirements include:

Must have legal authorization to work in the US on a full-time basis for anyone other than current employer.

Bachelor’s Degree required

Minimum of three (3) years experience in media planning or digital marketing required

Proficiencies in digital media and evolving technology platforms

Analytical strengths to evaluate media performance and optimize results

Demonstrates a deep understanding of consumer behavior, media consumption and evolving trends

Strong negotiator and manager of agencies/suppliers

Excellent written, verbal, and interpersonal communication skills

Ability to travel up to 30% as the need arises for specific projects and meetings

Houston office-based with a flexible 9/80 work schedule