Job Description

You will: • Collaborate with our global media agency of record to define local digital paid media strategies along with organic social media strategies that deliver against overall business strategy and objectives • Define digital campaign objectives with the local team including KPI’s, targets and benchmarks • Developing campaign briefs in collaboration with media agency and local affiliates and closely supervising execution and optimization on both channels • Evaluating and signing-off the paid media plans built by the media agency, for all markets and campaigns in your remit, to engage with our audiences effectively and efficiently. • Coordinating optimal digital channel mix and budget split with the paid media agency • Ensuring compliant execution of campaigns through adherence to approved processes, tools and AdTech • Planning and executing of A/B testing for campaigns, evaluating results and implementing most effective options • Work with internal teams to map 1st / 2nd/3rd party opportunities that can help to reach audiences relevant to media strategies developed; • Extending positive PR coverage through earned media amplification to increase reach to most relevant audiences • Define the measurement framework applicable for each paid media and social media campaign following media strategy and objectives highlighted vs. brief; • Measuring and reporting on the performance of all digital paid media and social media campaigns recommending optimizations in a frequent basis to improve campaigns performance • Continuously gathering improvement suggestions for the relevant media agency, challenging them to adapt the strategy when required. Our Ideal Candidate: • Strong knowledge of media strategy and planning and acumen of digital media landscape, preferably in Latin American markets. • Previous experience in working in or with a media agency (e.g., compiling briefs and evaluating media plans). • Proven experience in running paid media campaigns: paid search, display, programmatic media buying, native, social media across platforms. • Well versed in digital advertising technologies and paid media landscape (DMP, DSP etc.) • Able to run independently both globally-led and local campaigns. • Good analytical skills, data-driven and critical thinking and ability to challenge with facts to support your opinion. • Strong communications skills – concise and to the point – and ability to work in diverse teams. • Experience with attribution, econometric and media mix modelling a plus. • Experience with advertising and reporting tools. • Experience in Digital Marketing, w/ a digital media agency or blue-chip corporate (D2C focus) • University degree in (Digital) Marketing, Communications or related field. What we offer Our success depends on people who come to work every single day with a sense of purpose and an appetite for progress. Join PMI and you too can: • Competitive total compensation (annual base salary between USD 156.900 and USD 172.900 + bonus and benefits) • Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore. • Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong. • Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress. • Take pride in delivering our promise to society: to improve the lives of a billion smokers.