Reynolds American

Territory Manager

Posted on: 2 Jul 2021

Powhatan, VA

Job Description

ROLE POSITIONING AND OBJECTIVES

This role is part of Marketing - Trade Marketing & Distribution - Field.

Territory Managers are responsible for representing the Company in the sale, marketing and promotion of its full portfolio of products and programs when engaging both retail outlets and adult nicotine consumers. Territory Managers drive the development and execution of strategic business plans and marketing programs, within a defined, distinct geographic territory to expand Reynolds’ market share and are expected to spend the majority of their working time in the field.

Each Territory Manager is provided exceptional training, including comprehensive Selling Skills training and coaching support, that enables individuals to leverage their strengths to successfully achieve targeted commercial quantitative and qualitative sales objectives. The Company demonstrates this commitment by empowering Territory Managers to challenge conventional thinking and creates an environment for innovative thinking regarding sales and marketing strategies. Independent judgment and decision-making, influencing/sales skills, business development, and data-analysis skills are key essentials to the position of a Territory Manager.

Reports to: Senior Division Manager

Reporting Level: Individual Contributor

Geographic Scope: Local

WHAT YOU WILL BE ACCOUNTABLE FOR

Achieves commercial sales and growth objectives within territory assignment in support of Division, Region, and Company goals.
Develops a local strategy and business plan for meeting individualized territory objectives, including identifying, analysing, prioritizing, and targeting existing and potential retail outlets within geographic territory for product sales opportunities.
Develops strategy for product and POS material placements to optimize sales and market visibility.
Achieve customer/consumer engagement skills certification and consistently demonstrate mastery within Territory.
Builds client willingness and capability to collaborate with the Company on key business fundamentals and drivers to accelerate the transformation of the tobacco industry, and to increase market share.
Develops and maintains business relationships with local chains and distributors to increase sales and promote Reynolds brands through personal correspondence and influence, retail visits and presentations.
Sell/execute the 5Ps of presence, pricing, promotion, product, and personal selling to customers and adult nicotine consumers.
Analyzes territory to identify and negotiate contracts with new retail customer opportunities. 
Collaborates with Division Manager on territory-specific customer and sales planning, Company product initiatives, and improving market share within the territory.

CAN THIS BE YOUR FUTURE ROLE?

Do you consider yourself a self-starter who gets things done and enjoys growing brands through building relationships?
Are you hungry for responsibility, accountability and a chance to make an impact?

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

Established ability to work independently and with a team
Demonstrated ability to build collaborative working relationships
Ability to communicate with and engage retail customers and adult nicotine consumers in person
Effective influencing, sales, negotiation and marketing skills
Highly effective verbal and written communication skills
Excellent analytical skills
Bachelor’s degree or comparable work experience 
Valid U.S. driver’s license and safe driving records

PHYSICAL REQUIREMENTS

Ability to drive up to 100 miles per day
Ability to lift up to 30 lbs.
Ability to climb and work from heights ranging from 9 to 12 feet
Ability to access and work in limited and confined spaces
Ability to visually inspect and manipulate merchandise and advertising displays
Ability to frequently stoop, kneel and crouch

BENEFICIAL

Previous experience in a marketing focused role - preferably in sales, field market or business to business
It helps if you are mobile and potentially willing to discover the USA while furthering your career. Through our career growth opportunities, we promote movement to new territories and eventual career progression to our head office.

Reynolds American

Winston-Salem, NC

Reynolds American, Inc. is an American tobacco company which is a subsidiary of British American Tobacco and is the second-largest tobacco company in the United States. Its holdings include R. J. Reynolds Tobacco Company, American Snuff Company (formerly Conwood Company), Santa Fe Natural Tobacco Company, and Niconovum AB.

Reynolds American's subsidiaries manufacture and market a variety of tobacco products, including cigarettes (Newport, Camel, Pall Mall, Kent, Doral, Misty, Capri, and Natural American Spirit brands) and moist snuff (Grizzly and Kodiak brands).

In 2010, Reynolds American's operating companies sold about 28% of all cigarettes sold in the U.S. In July 2014, Reynolds American announced the purchase of Lorillard Tobacco Company in a deal valued at $27 billion. In January 2017, Reynolds American agreed to be purchased by British American Tobacco for $49.4 billion.

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