Additional Locations: (n/a)
Purpose and Passion Comprehensive Benefits Life-Work Integration Community Career Growth
At Boston Scientific, you will find a collaborative culture driven by a passion for innovation that keeps us connected on the most essential level. With determination, imagination and a deep caring for human life, were solving some of the most important healthcare industry challenges. Together, were one global team committed to making a difference in peoples lives around the world. This is a place where you can find a career with meaningful purposeimproving lives through your lifes work.
About The Role:
The Digital Specialist develops global integrated digital marketing programs to align with the overall marketing and communications objectives of the division and its franchises. The successful candidate will act as the digital subject matter expert, consulting with the Global Integrated Communication team to ensure all integrated marketing communications programs appropriately strategize and execute digital marketing tactics to provide a seamless end-to-end customer experience that meets the business needs. This role will drive Hospital campaigns for Boston Scientific. Qualified candidates will be fluent in todays digital marketing ecosystem (CRM, email, digital advertising, social, etc.) and have the ability to build and frame a digital strategy and lead the implementation.
Your responsibilities include:
* Lead development of a customer-centric digital strategy and influence a user-first mindset across integrated marketing communications.
* Develop a strong understanding of our customers and their attitudes and behaviors across platforms, channels and activities to provide segmentation and personalization to the integrated marketing communications plans.
* Develop comprehensive digital plans for awareness and lead generation campaigns (SEO & SEM, digital advertising, email, social media, landing pages, etc.) with measurable objectives.
* Support journey mapping exercises with cross-functional teams and tactical integrated communication plans that align with the customer journey.
* Develop and build detailed content journeys and trigger points for campaigns that align to the overall customer journey map delivering the right content to our customers at each stage in their decision journey.
* Partner with analytics resources and the sales operations team to show value of campaigns and provide a regular cadence of performance reports.
* Build cross-functional relationships with Marketing, the Digital Marketing Managers, Corporate Sales, Analytics, UX/Design, MarTech, IT and others as needed to ensure a seamless end to end customer experience.
* Identify and communicate trends and opportunities through a working knowledge of analytics, SEO, lead generation, 3rd party research, competitive analysis, digital trends and past campaign data.
* Influence various functions and levels within the organization with strong interpersonal communication skills, written and presentation skills.
* Main point of contact for on-going vendor relationships
* Manage multiple programs at once and effectively prioritize work for both digital strategy and implementation
* Play a thought-leader role by sharing knowledge and best practices with both internal and external teams.
What were looking for:
* Bachelor's degree required, Marketing or MBA preferred
* 4+ years of overall marketing, communications and/or digital experience, with 2 years driving customer-centric integrated marketing plans in a B2C or B2B environment.
* Experience in building and implementing a new digital plan in medical device, biopharma, healthcare or another regulated field preferred.
* Strong digital marketing acumen and a proven track record of developing and selling impactful marketing communication programs that drive business results.
* Thorough understanding of digital platforms, channels (email, SEO, SEM, Social, and advertising including programmatic), user experience and content strategy is preferred.
* Extensive experience in developing and implementing digital communications programs driving customers through a decision journey.
About us
As a global medical technology leader for more than 35 years, our mission at Boston Scientific (NYSE: BSX) is to transform lives through innovative medical solutions that improve the health of patients. If youre looking to truly make a difference to people both around the world and around the corner, theres no better place to make it happen.
Boston Scientific is an Equal Opportunity Employer Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Disability, Veteran
Boston Scientific maintains a drug-free workplace. Pursuant to Va. Code 2.2-4312 (2000), Boston Scientific is providing notification that the unlawful manufacture, sale, distribution, dispensation, possession, or use of a controlled substance or marijuana is prohibited in the workplace and that violations will result in disciplinary action up to and including termination.
Requisition ID: 472844
Marlborough, MA
Boston Scientific Corporation, doing business as Boston Scientific, is a manufacturer of medical devices used in interventional medical specialties, including interventional radiology, interventional cardiology, peripheral interventions, neuromodulation, neurovascular intervention, electrophysiology, cardiac surgery, vascular surgery, endoscopy, oncology, urology and gynecology.
Boston Scientific is primarily known for the development of the Taxus Stent, a drug-eluting stent which is used to open clogged arteries. With the full acquisition of Cameron Health in June 2012, the company also became notable for offering a minimally invasive implantable cardioverter-defibrillator (ICD) which they call the EMBLEM Subcutaneous Implantable Defibrillator (S-ICD)