JPMorgan Chase & Co.

Performance Marketing- Channel Strategy Owner

Posted on: 19 Feb 2021

Wilmington, DE

Job Description

Performance Marketing is responsible for leading channel innovation, enablement, execution and investment optimization of marketing initiatives across Chase on behalf of our businesses.

We are seeking to expand our team with a talented, data-driven marketing leader focused on driving maximum return on our email channel investments. This is a highly visible strategic role with significant interaction with cross-functional teams across the firm. You must be customer obsessed, a pro at using data to create meaningful insights, take extreme ownership of outcome, and relentlessly drive value for our customers and the firm.

You will responsible for end-to-end email campaign management. You will work closely with our lines of businesses to rationalize new and existing campaigns. Youll answer questions such as (1) should or could we execute this campaign on time and with excellence? (2) Can or should we modify the campaign to optimize results? (3) How are the campaigns that we have in market performing?

Core Responsibilities

The Channel Strategy Owner manages a robust book of work that include acquisition, servicing and engagement emails across multiple lines business.

Strategy:

Approve, decline or modify new email campaign requests within budgeted capacity

Work with the lines of business to improve email performance maximizing successful outcomes while at the same time minimizing customer opt out

Storytelling and communication to senior audiences on results or progress of book of work

Prioritizes and manages in a way that uses resources effectively

Is decisive; communicates findings, issues and proposed solutions to business executives

Strong problem-solving leader, who can coach and facilitate others to solve problems

Management:

End to end project management of email campaigns for non-credit card lines of business

Drives a cross functional team drawing on specialized resources when needed (such as IT, legal, compliance, etc.)

Manage and validate the output of related specialized groups, and influence work plan to ensure they align to desired business results

Ensure audit, compliance, legal and other firm controls are followed and installed on each project and relevant activity

Embrace a mentoring role in developing associate and analyst talent within the organization

Qualifications

* Bachelors with 10+ years experience in a related discipline, and/or 3+ years at a top management consulting firm with an MBA (or equivalent in industry)
* Marketing experience, with an expertise in digital conversion strategies and innovation, within email, mobile or web channels a plus
* Experience working as a leader/manager in a fast paced environment, with strong skills in multi-tasking and prioritization
* High energy, solutions oriented individual with the ability to manage multiple initiatives simultaneously, working well under pressure with tight deadlines
* Strong relationship development and negotiating skills; able to earn respect and trust among internal and external business partners and team members
* Team player with a positive, can-do attitude; must be comfortable with continuously changing opportunities and priorities
* Excellent written and oral communication skills

JPMorgan Chase & Co.

New York, New York

JPMorgan Chase & Co. operates as a financial services company worldwide. It operates in four segments: Consumer & Community Banking (CCB), Corporate & Investment Bank (CIB), Commercial Banking (CB), and Asset & Wealth Management (AWM). The CCB segment offers deposit and investment products and services to consumers; lending, deposit, and cash management and payment solutions to small businesses; mortgage origination and servicing activities; residential mortgages and home equity loans; and credit card, payment processing, auto loan, and leasing services.

The CIB segment provides investment banking products and services, including corporate strategy and structure advisory, and equity and debt markets capital-raising services, as well as loan origination and syndication; cash management and liquidity solutions; and cash securities and derivative instruments, risk management solutions, prime brokerage, and research.

This segment also offers securities services, including custody, fund accounting and administration, and securities lending products for asset managers, insurance companies, and public and private investment funds. The CB segment provides financial solutions, including lending, treasury, investment banking, and asset management to corporations, municipalities, financial institutions, and nonprofit entities, as well as financing to real estate investors and owners.

The AWM segment offers investment and wealth management services across equities, fixed income, alternatives, and money market fund asset classes; multi-asset investment management services; retirement products and services; and brokerage and banking services comprising trusts, estates, loans, mortgages, and deposits. The company also provides ATM, digital covering online and mobile, and telephone banking services. JPMorgan Chase & Co. has a collaboration agreement with Chicagoland Chamber of Commerce. The company was founded in 1799 and is headquartered in New York, New York.