Job Description

Job Location: Hershey, PA

Summary:

The Sr. Analyst, SRGM Pricing Strategy will support the creation and implementation of a net price realization strategy and approach that maximizes total value creation within Hersheys U.S. portfolio, with specific focus on either the packtype lens (i.e., Instant Consumables, Take-Home, or Seasons) or the category lens (i.e., Chocolate, Sweets & Refreshment, Snacks & Grocery), all in context of the overall HSY 3-year strategic pricing plan. This will include executing complex analyses that enable the development of insights-based, consumer-back recommendations on strategic pricing, price/pack architecture, and mix-driving initiatives. This will require strong collaboration with other functions including Commercial Planning, Marketing, Sales, Category Management, Finance, and U.S. Strategy. This is an exciting opportunity to help achieve Hersheys ambition of having a best-in-class, Strategic Revenue Growth Management function.

This position requires personal leadership and initiative, critical and strategic thinking, cross-functional collaboration, ability to work under pressure to meet deadlines, and strong business and financial acumen.

Summary of major duties:

* Executes complex and comprehensive analyses to support the development of short-term pricing moves and long-term pricing strategy recommendations that drive value creation and deliver on Hersheys U.S. portfolio/package-type business objectives (e.g., share vs. profit, innovation, mix improvement)
* Analyzes brand price positioning and impact of price gaps in order to optimize pricing vs. competition
* Analyzes pack size ratios in order to establish effective pack/price curves, also investigating creation of new packs to address channel and/or occasion-based white-space opportunities
* Monitors in-market pricing in order to proactively identify, and therefore minimize, opportunities for, or instances of, marketplace disruption
* Assesses cross-category pricing relationships and likely impacts to CMG / Hershey
* Assists in the development, management, and execution of performance management processes, including standardized KPI reporting for planning and business review purposes

Minimum knowledge, skills and abilities required to successfully perform major duties/responsibilities:
Very strong technical skills (e.g., Excel, Powerpoint / Thinkcell, Tableau, Alteryx), with proven ability to synthesize multiple data sources (e.g., internal TPM and P&L data, 3rd party syndicated data) to develop insights and strategy recommendations
Strong analytical skills and business / financial acumen
Strong collaboration and communication skills
Problem-solving mentality, intellectually curious, and strong critical thinking skills
Entrepreneurial skills and style
Ability to prioritize and manage multiple projects and initiatives simultaneously
Strong knowledge of syndicated data (e.g. IRI, Nielsen) and its nuances
Strong working knowledge of SAP is a plus

Minimum Education and Experience Requirements:

Education:
BA/BS in Finance, Economics, Marketing, Business Administration or Equivalent

Experience:
3+ years of business experience, with strong preference for multiple years of experience in FMCG analytical role(s)
Ideally experience in Finance, Marketing, Sales, or analytical function (e.g., Category Mgmt)
Familiarity with FMCG industry customer base and working knowledge of retail merchandising and in store execution tactics preferred

LI-AM1

The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.

The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans